Jan 7, 2025

America’s sandwich generation grapples with a lower quality of life

Adulting is hard. It brings forth new roles and responsibilities that can feel like you’re carrying the weight of the world on your shoulders. Yet, it likely doesn’t compare to the many Americans who shoulder double the burden – providing caregiving and financial support to both their child(ren) and parents/relatives, also commonly known as the […]

Dec 9, 2024

Social media aesthetics like “Old Money” drive many young Americans to spend 

Time and time again, social media platforms drive spending sprees among America’s youth. While rightful blame often points to sophisticated algorithms and seamless, few-click checkout experiences, the lure may also stem from culture – what’s hot right now, and who is promoting it?  According to a new study conducted online by The Harris Poll on […]

Oct 31, 2024

Economic concerns heighten as young Americans doom spend to cope with stress 

Elevated stress levels among Americans are putting a damper on their finances as spending money becomes a key coping mechanism.  According to a study conducted by Qualtrics on behalf of Intuit Credit Karma, 60% of Americans are concerned with the current state of the world and economy, and the top worries among this group include […]

Oct 9, 2024

One-third of Americans enter the holiday season in the red

The verdict is typically split regarding how people feel during the holiday season. For many, it’s a joyful time with family and friends, but for others, it can feel overwhelming, especially when it comes to money and finances.  According to a new study conducted by Qualtrics on behalf of Intuit Credit Karma, nearly half of […]

Sep 23, 2024

Gen Z drives a resurgence in blue-collar work 

Generation Z has reshaped various societal norms, which entails redefining what’s in and what’s out. The latest workforce trend being embraced by today’s most influential generation is blue-collar career paths. As the promise of a four-year degree falls short, and the cost to receive a college degree continues to climb, young Americans are making blue-collar […]

Aug 19, 2024

Many Americans opt for a rent-first lifestyle

The rent vs buy discourse typically centers around the home, often hitting on affordability and what’s considered to be the better financial investment. However, over time we’ve seen renting permeate into other aspects of our lives. Today, you can rent everything from clothes and furniture to cars and sporting equipment – and plenty of people […]

Jul 17, 2024

De-influenced anyone? In some cases, social media gives consumers the shopping ick 

Social media platforms like TikTok and Instagram have become some of the most popular destinations to shop online – even driving some people to take up shopping addictions. While the power of targeted ads, product virality and influencer marketing has influenced many consumers to overspend, in other cases, it’s leaving online shopping baskets empty.  According […]