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What you need to know
Founded in 1927, American Family — sometimes called AmFam — offers vehicle, property, personal, commercial and farm insurance for customers.
Low number of complaints and high customer satisfaction
American Family ranked higher than the industry average in J.D. Power’s 2022 U.S. Auto Claims Satisfaction Study, beating out some other major insurers.
And according to the National Association of Insurance Commissioners, American Family auto insurance had a low rate of customer complaints in 2022 compared to the industry average.
Wide range of discount opportunities
Many of the discounts it offers are relatively standard, such as discounts for insuring several vehicles, bundling multiple products, having specific safety features installed in your car and switching from another insurer.